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How to Increase Channel Engagement through Gamification in Loyalty Platform

Gamification is the easiest way to engage your channel partner. But while creating a loyalty and reward program, you must select engagement strategies that engage your specific channel partners.

Gamification is also known as “Game-like mechanics”. It is the process of integrating game elements into non-gaming activities to increase user engagement. Gamification has been applied in various industries, such as education, marketing, and customer service.

In this blog, we will discuss how gamification can enhance customer engagement and increase loyalty.

Set Clear Goals and Rewards

The first step to gamify your b2b customer engagement platform is “Setting clear goals and rewards.”

It is important to identify the specific actions you want your customers to take and give them rewards. This can include points, badges, and leaderboards to virtual goods or exclusive discounts.

| “Rewards are for distribution, then Give it to your channel Partners.” Anonymous |

By setting clear goals and rewards, customers are motivated to continue engaging with your brand and will be more likely to become loyal customers.

Implement a Points System

One of the most common gamification strategies is using “The Points System” in your loyalty and reward program.

Points are a simple and effective way to incentivize customers to engage with your brand. You can award points for activities such as completing a purchase, sharing content on social media, or referring friends. These points can be redeemed for rewards, such as discounts or exclusive products.

By implementing a points system, you can encourage B2B channel marketing that benefits your business while providing them with a sense of accomplishment and reward.

Use Badges and Leaderboards 

Badges and leaderboards are another popular gamification strategy.

  • Badges are digital rewards that customers can earn for completing specific tasks or achieving certain milestones.
  • Leaderboards are public lists that show how customers rank in terms of points or badges earned.

By incorporating badges and leaderboards, customers are motivated to engage with your brand to earn recognition and status among their peers. This can increase engagement and a sense of community around your brand.

Provide Feedback and Progress Tracking 

Gamification is about creating a sense of accomplishment and progress for the user. Providing feedback and progress tracking is an effective way to achieve this. For example, a progress bar that shows how close a customer is to earn a reward can be a powerful motivator.

Similarly, providing feedback on completed tasks or purchases can help customers feel a sense of accomplishment and encourage them to continue engaging with your brand.

Make it Social 

Social engagement is a key aspect of gamification.

  • Social media, intertwined with gamification experiences, can achieve something great where customers can interact with each other and share their progress and achievements. This can be done through social media integration, customer forums, or user-generated content.

This way, channel partners are more likely to feel connected to your brand and will be more likely to become loyal channel partners.

Make it Fun

Fun is the most important aspect of gamifying the loyalty and reward program. Customers will only want to participate if your gamified experience is enjoyable and engaging.

For this, you have to use eye-catching graphics, sounds, and animations to create a playful atmosphere. You can also incorporate storytelling elements to create a narrative around the customer’s journey.

By making it fun, you can create a positive association with your brand and encourage customers to continue engaging with you.

Test and Iterate 

Everything needs testing and a continuous process of upgradation.

| “Everything we do is “Hit and Try” because no one knows which will help one in the market.” Anonymous |

Collect customer feedback and monitor engagement metrics to see what works and is not. Use this information to make improvements to your gamification strategy and continue to refine it over time.

By constantly testing and iterating, you can create a gamified, effective and enjoyable experience for your customers.

A bonus advice because you reached here:

  • B2B businesses should also consider the importance of tracking and analyzing gamification data to optimize the effectiveness of their strategies. By monitoring performance metrics and using data analytics tools to gain insights into partner behavior, businesses can refine their gamification strategies over time and continue to drive engagement and growth.

Overall, gamification can be an effective way to increase channel engagement and drive growth in the B2B space, as long as it is executed with a thoughtful approach that focuses on delivering value and meeting the unique needs of partners and distributors.


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US-Based Hexa Global Ventures Bets On Engagement-Tech Platform Almond Solutions

Almond Solutions, an engagement-technology platform, has raised an undisclosed amount in its Seed funding round from US-based early-stage investor Hexa Global Ventures, the company said in a statement.

Almond Solutions plans to use the funds for product innovation and business expansion in new verticals and markets. The company also plans to scale-up operations of its software as a service (SaaS) and platform as a service (PaaS) product and hire more. Almond Solutions aims to reach $100 million revenue within the next two years, the statement said.

Almond Solutions, founded in 2018 by Abhinav Jain and Apurv Modi, builds customer-engagement solutions and platforms. It is a part of the ATechnos Group, an organisation which has a presence in gaming, Internet of Things (IoT), and content distribution. Almond’s engagement tech platform provides video, virtual, and digital engagement modules, last-mile digital solutions, and mar-tech products and services.

Abhinav Jain is a Harvard University alumni. Both he and Apurv Modi completed their MBA from IIM Bangalore. Jain co-founded ATechnos in 2012, and Modi is the Managing Director of the firm.

The company has been expanding operations and aggressively adding new platforms. Almond Solutions had launched a hyper-local marketing platform, named Vingage, for brands to engage with offline influencers earlier this year. It also launched Vouch, a digital-sampling platform and VGift, a loyalty and customer rewards solution platform.

In 2020, the company launched another platform named Virtex, a customisable virtual and hybrid events and experiences platform, which won five Guinness World Records, the company said. The pandemic has accelerated the usage of digi-tech mediums, and Almond Solutions enables companies to educate, engage and enable their customers to gauge the return on investments.

“We always believed we had a great SaaS or PaaS platform, but being a profitable company when it came to investment, we wanted a partner who’d not just bring the growth expertise, but also an ability to understand our ethos. With HEXA, we have begun our venture strategy for the American and European markets,” said Jain, co-founder and CEO (chief executive officer), Almond Solutions.

Hexa Global Ventures currently has a portfolio of 25 international SaaS startups and platforms. The company, based in Texas, also provides advisory, technology, operations, sales, marketing, administration, education, and training support to companies.

“By building an engagement tech platform and working with organisations to address business challenges, Almond has created a strong presence in India. Now, the timing couldn’t be better for their international expansion,” said Luis Rivera, Managing director, Hexa Global Ventures.

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Almond Solutions to represent India at the Metaverse Summit in Paris

Gurugram (Haryana) [India], July 12 (ANI/SRV): Almond Solutions, one of India’s leading channel engagement and experiences platform companies has been invited (amongst a selected few from Asia) to the Metaverse Summit 22 in Paris, France to showcase its metaverse capabilities to investors, corporates, and meta-enthusiasts. The company will discuss and showcase glimpses of its B2B and sales channel-focused metaverse solutions.

Almond with its Virtex platform has been redefining virtual and digital experiences way before COVID struck and has been at the forefront of B2B mar-tech innovation. With its decade-long B2B engagements experience, Almond is focusing on business, commerce, and retail in the metaverse. Almond’s under-development IP – ChannelVerseTM is a metaverse for retail, sales and supply chain encompassing product education, loyalty, B2B influencer engagement and sales enablement.

Commenting on Almond’s projects and visit to the Metaverse Summit, Abhinav Jain and Apurv Modi, co-founders of Almond Solution jointly said – “The trip to France is an opportunity for us to tell the whole world that India will be at the forefront of biz and tech innovations in this decade. We will be in front of global investors, developers and creators and we want to tell them that metaverse is not just for fun, games, and marketing gimmicks. It’s a limitless business and commerce opportunity for both legacy and challenger players that can unlock revenue and engagement avenues. We are just scratching the surface and are excited to build the future”.

Almond Solutions launched its operations in the USA earlier this year and is in discussion with VCs for pre-series A round to accelerate its growth internationally.

International Summit celebrating Technology and Creativity around Metaverse is scheduled on 16-17th July in Paris, France. The two-day summit will focus on various metaverse tracks where Almond will be showcasing the creative, engagement and tech models powering ChannelVerseTM, and engaging investors and developers for partnerships.

Launched in 2020 with its headquarters in Delhi-NCR and operations in US, Africa and Europe, Almond Solutions helps companies power and scale their channel engagement. Brands and organizations use Almond’s platforms to – conduct hybrid and virtual events that deliver a highly differentiated experience, provide product education, and launch loyalty and rewards programs.

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Build a More Diverse and Inclusive Candidate Experience with Virtual Recruiting

Build a More Diverse and Inclusive Candidate Experience with Virtual Recruiting

As competition for top talent becomes more intense, employers invest more time and money in the candidate’s experience. That’s because organizations that successfully create a great candidate experience will become standouts in today’s highly competitive market.

Virtual recruiting can play an increasingly important role in creating a great candidate experience as many participants are looking for more than just ‘just another job’; they want to learn more about the organization and be able to talk honestly with recruiters about the current state of their careers and the challenges they will face in each job.

Host virtual career fairs adding tools like Gamification in Virtual Event Platforms so that participants can connect with the content and become engaged. But before we understand how to improve the candidate’s experience, let’s clarify some basics.

What is Virtual Recruiting?

Virtual recruiting allows employers to reach far beyond their geographic footprint while providing a better and more engaging candidate experience. Also, it opens your recruiting strategy to a much larger, more diverse candidate pool, primarily if you recruit globally.

How does Virtual Recruiting Improve Candidate Experience?

Virtual Recruiting gives candidates more options, making the recruitment process more accessible. Imagine being able to schedule a virtual interview at any time and from anywhere using virtual recruiting platforms like Airmeet, Almond Virtex, Hopin, vFairs, that make your career fairs more engaging and informative and will attract more candidates.

Virtual recruiting events can allow candidates to vent their concerns and hear first-hand from employers why they should choose them to work. This can be especially useful for candidates who have a lot of competing offers and want to know more about an organization before making a decision.

How does Virtual Recruiting Support Diversity and Inclusion?

Recruiting through virtual event platforms can be a more personal and direct experience for a job seeker, meaning they can interact with an employer in several ways. Some of the reasons for which job seekers prefer virtual recruiting are mentioned below:


With virtual recruiting, you can reach diverse candidates even if you’re not in an area with a lot of diversity. This means that you may find more qualified candidates than job opportunities in your area and then reach those candidates with the ease of a video interview via multiple locations.


Virtual hiring events, recruiter sourcing, and online interview tools allow a broader range of people to attend your hiring events and help you avoid delivering a poor candidate experience due to logistical concerns alone.


A virtual hiring event allows you to reach a broader audience, extending more opportunities to a diverse group of people. Choosing the right virtual job fair to put on is a matter of deciding what kind of event will best reach your audience. Consider the size of your network and look at the general population and specific groups you would like to attract.


Candidates with physical disabilities or other constraints may not feel comfortable in roles that are within easy reach. Whether you operate a local or remote business, virtual recruiting events make it easy for all candidates to attend from a space where they feel comfortable and supported.


Candidates need to focus on the interview and not on the environment. Virtual career fairs through virtual conference platforms are an excellent way to connect with a large number of candidates in a confined space and still manage distraction.

Key Takeaways

Virtual recruiting offers several benefits over traditional in-person recruiting events, but virtual interviews are only one part of the equation. Because you’ll be using digital tools to conduct those interviews, there’s an endless opportunity to improve your candidate experience through feedback capture and analysis.

While there’s no doubt that face-to-face interactions can be effective, they are sometimes not as cost-effective or time-efficient as other recruitment channels.

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8 Questions to Ask Your Audience After Virtual Event

8 Questions to Ask Your Audience after Virtual Event

You wrap up your virtual event. You are happy and satisfied. But how can you be sure that the event was successful or the attendees found the event impactful? Do you think your sponsors & exhibitors will continue to support your event again?

Through feedback, you can assess the effectiveness of the event and how can you increase the sponsors/exhibitors ROI next time through result oriented engagements, focused data analysis and networking.

For  virtual event planners feedback is essential. To gather feedback, survey after your event can be an excellent because they will tell you precisely what your attendees as well as sponsors and the public liked about your event and what steps could be implemented to make improvements to it in the future.

Here are 8 post-event survey questions to get useful insights of the event.

How satisfied were you with the virtual event?

It is undoubtedly an important question to ask your attendees to rate their satisfaction with an event. This can be done by asking them about specific things like the online event platform, date, program, speakers, quality of content, engagements and interactions, networking, registration fee/ticket, and more.

This will give you a clear understanding of how well you did in each area and satisfied the attendees. 

What did you like the most about the event?

This can give you an idea of your event’s elements that helped to make attendees happy and satisfied so that you can repeat those elements in your next event to make it engaging.

Let this be an open-ended question to give leverage to your attendees to write their feedback.

How easy was it to navigate the virtual event platform?

The navigation to the virtual platform should be as easy as walking through the physical event. This question will let you know the effectiveness of your virtual platform. To understand whether the audience enjoys interacting with the platform or not because then only they will come back to attend other events.

Almond Virtex is a virtual platform that make it easy for attendees to get from session to session. It is 100% customizable and scalable that combines the thrill of live meeting with the effectiveness of Digital Experience.

Were you satisfied with the amount of activities?

Events get more interesting when audiences have options to participate in different activities. Also, you will get to know whether attendees enjoy these activities or do you need to customize them as per the audience’s interest.

Were you satisfied with the quality of the content?

The content you provide to the audience in an event decides whether the attendees will attend your event again in the future or not. The information should be helpful and relevant to the topic of the event.

Is there anything you did not like about the event?

Receiving constructive feedback from participants isn’t easy, but it can help discover the things that worked best for your audience

This will enable you to discover those elements that aren’t great during the experience of attendees in order to enhance the areas you can improve in for future events.

Have you attended our other events before?

Remarketing is an excellent aspect of growing your business. But new acquisitions are also crucial for the company.

You will know how many repeat attendees attend your events regularly or annually, which means how many people find your event valuable and continue to participate them.

Knowing this will clear your perspective of whether you want to retarget your existing attendees or you want to acquire a new audience and take action accordingly.

Would you recommend this virtual event to others?

Word of mouth is the best way to know whether your event was great or not. Your audience liking your event is not enough to measure the event’s success.

Is your event enough exciting and informative that they would talk about you and your event with their friends or colleagues? That will define how successful your event was.

You can ask these questions to your audience for their valuable feedback. Your sponsors can also ask you some questions to see value in your offer. 6 questions your event sponsors will ask you to understand your product completely.

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The Evolution of Events and Experiential Industry: 2D, 3D and Metaverse Events

The Evolution of Events and Experiential Industry: 2D, 3D and Metaverse Events

With the evolution of technology, every aspect of our lives has been impacted, including how we receive and share information and how we see the world. Due to the abundance of gadgets and applications, the event industry has taken advantage of technology to communicate with visitors and promote events.

While virtual reality technology has brought many changes to the ways we live our daily lives, there is still a large space to be filled in creating a convincing and immersive metaverse. This is because combining all of the existing XR programs and tools into one place will likely experience it as one big open world instead of thousands of individual online games. With this understanding in mind, it allows you to decipher how people use these different types of technologies.

In this article, we will look at how technology has changed the event industry over the last few years and how the metaverse events are different from 2D and 3D events.

What is the difference between 2D, 3D, and Metaverse Platforms?

Understanding the difference between 2D, 3D, and Metaverse platforms is important. Let’s explore this concept and see how they differ to determine which one is better for you.

2D Event Platform

A 2D virtual event platform comprises a flat grid layout, which combines graphics and labels. The flat design leads the user through the space in an intuitive, step-by-step process. These event platforms offer users an online dashboard to organize their events, collaborate with other team members, send out invitations and RSVPs, track and manage the attendance, and more.

Some 2D hybrid event platforms such as Hubilo, Almond Virtex 1.0, Hopin, and Airmeet are web-accessible, making it simpler for participants to participate in the event from a desktop or smartphone.

3D Event Platform

3D virtual event platforms create a dynamic and engaging experience. With 3D virtual event platforms like Samaaro, Almond Virtex 2.0, and vFairs, you can retain your audience’s attention by creating life-like spaces in a virtual environment. These virtual or hybrid event platforms are meant to provide a full-immersion digital experience for an audience.

Metaverse Events

As the popularity and frequency of events continue to grow, many event organizers are looking for more ways to provide an immersive experience. The Metaverse provides a major opportunity for such events by incorporating blockchain, AI, NFTs, 3D designs, and other digital technologies to power the event platform.

Using metaverse event platforms like Almond Virtex 3.0, Exvo can be extremely beneficial in terms of security, transparency, and trust to the event organizers and attendees.

Why is there so much hype around Metaverse?

Metaverse seems to be the hottest thing in tech these days. Google, Sony, and other giants are jumping into this space with all kinds of ideas. And many people are now talking about a metaverse as if it would be another internet that works inside a virtual environment.

The metaverse — a simulated 3D environment that allows users to interact with one another and their surroundings — promises to be a game-changer for the events industry. As a utility, metaverse can be used as an effective way to communicate information and ideas and for education.

What’s next?

Can you imagine walking up to a keynote speaker or an industry giant on the other side of the planet and asking for advice or just chatting with them? The metaverse can enhance the digital experience of going to an event and lead to more spontaneity for the event-goers. Physical construction costs or building codes don’t limit the metaverse. You can create events with an unlimited number of rooms and meeting places so people can attend events or interact with other attendees seamlessly.

Organizations will use Metaverse gatherings to enhance their brand equity, drive social media engagement, develop new customers, expand distribution channels and generate new revenue streams.

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Tips For Improving Attendee Networking At Virtual/Hybrid Events

Tips For Improving Attendee Networking at Virtual/Hybrid Events

As more event marketers choose the hybrid way, there is an urgent need to understand the power of networking and how it can be leveraged at hybrid and virtual events.

Engagement and networking go hand-in-hand

It cannot be denied that, when it comes to networking, most virtual/hybrid events are unable to do as well as in-person events. However, it is essential if event organizers are to create engagement at their events. Networking is what encourages dialogue and conversation and delivers value to attendees.

One of the reasons for the lower success rate of networking in virtual/hybrid events is that as long as the event is going, there are different mediums of communication. However, once the event finishes, there is nothing to connect on. In an in-person event, however, attendees have the advantage of water and bathroom breaks, breakout sessions, or just chatting post-event.

In one of our earlier blogs, we looked at the different ways to blend in-person and virtual events. In addition to blending, there are a few other tips that you can try to improve networking at your virtual event.

1. The Platform

The platform you choose determines your event’s success to a large extent. A good hybrid event platform, that has several ways and means to introduce networking between in-person and virtual attendees is what you need.

Tools like one-on-one chats with speakers, Q&As, surveys, polls, and a virtual lobby where attendees can chat up with anyone are at the top of the list.

2. The Design of Your Event

If you’re hosting an event that is designed in a manner where speakers come, deliver their content, and leave, you’re not going to succeed in your mission.

So, spend some time in designing your event in a manner that strategically includes opportunities for networking. Draw up an agenda for each speaker and make sure there is enough time for chats and dialogues in between.

On platforms like Almond Virtex, vFairs, Airmeet, Hubilo, you can make use of ‘breakout rooms’ to send your attendees into a single ‘room’ that facilitates group discussions.

3. The Accessibility of Your Platform

This ties back to the earlier tip we discussed. Not only should your platform have tools for networking, but it also should be easily accessible to your offline and online attendees. Certain virtual event companies have platforms that allow for wonderful networking between their in-person and virtual attendees.

4. Gamification

Gamification is by far the most effective way to improve audience engagement and generate conversations. Create teams that consist of virtual and in-person attendees and have a competition going. It’s going to be a lot of noise, fun, chatter, and networking!

5. Post-Event Networking

Once the event is done, don’t close communication. Enable your attendees to network even after the event is done. Make use of features such as breakout rooms and chat to continue dialogue.

It may seem daunting at first, but with the right planning, networking doesn’t have to be a challenge even in virtual environments.

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How Can Venues Plan For Hybrid Events In The Future?

How can venues plan for hybrid events in the future?

The developments in event technology have forced venues for corporate events to rethink their strategy. These venues now are looking to become hybrid-event friendly and embrace smaller in-person events.

It always pays to be well-prepared for the future and we are going to look at what these venues can do to minimize losses and gain business.

The story of the hybrid event

From hosting virtual events, businesses have now switched to conducting hybrid events where a section of the audience is in-person and the rest of it is virtual. Hybrid events have helped businesses retain the intimacy of in-person while giving them scalability and reach of virtual. Naturally, 7 out of 10 businesses want to continue to host such events in the future.

Hybrid events and venues

While a large percentage of the audience is virtual, hybrid events still require good venues that can support their virtual audience as well. As the event goes on in the venue, video cameras do their good work of capturing the event and either streaming it to the virtual viewers or upload it to cloud.

Either way, your venue will be visible to hundreds of thousands of people. So, you need it look good, professionally done up, and polished. Moreover, you need to be able to support the business that is hosting the event through a stage or a podium, an audio-visual setup, broadband or wired connection to the Internet, while ensuring that it is able to accommodate the in-person attendees.

So, ensure you have the following available at your venue

Ability to support technology

The best hybrid event platforms can make a lot happen through a virtual event. However, they need the support of good broadband, like we discussed earlier. So, if you’re opening up your venue for hybrid events, check your broadband speed and confirm that it can support high quality streaming and augmented and virtual reality.

If there is 5G in your location, talk to your superiors to see if you can upgrade to it. Often venues that are unable to keep up with growth in technology lose out.

Good cameras and microphones

Some businesses insist on using their own cameras because they have partnerships and trusted vendors. However, it doesn’t hurt to know your own range of suppliers and keep them handy. Before you commit to the event organizers, make sure you have dry runs with these cameras yourself. They must be able to capture in ultra high-definition (UHD) and be of top quality.

The same applies to microphones as well. Since there is a virtual audience, high quality audio is a must. Deploy an audio technician who is constantly checking for noise and other disturbance.

Technical staff

This is almost a no-brainer. You need to be able to support the event in case of tiny issues or equipment failure. So, have a team of highly trained technicians ready at the venue on the day of the event. With virtual event platforms like Virtex, you can also seek support of their internal staff.


Push your event organizer into having at least two dry runs before the actual event so you too can identify gaps and fix them if needed. Make a checklist for each area of the event- audio, video, Internet, and so on.

You can also promote the event on your social media channels. A great way to promote and market your next hybrid event is through social media. So, try different platforms like vFairs, Airmeet, Almond Virtex, Hubilo, Eventcube and prepare the world for what’s coming.

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5 Reasons Why You Need New Lead Capture Strategies at Your Event

5 Reasons Why You Need New Lead Capture Strategies at Your Event

The shift has happened and corporate events are likely to stick to the hybrid model even in the near future. But, this change in trend brings its own set of challenges. For instance, how does one ensure the same kind of networking and personal touch with virtual elements? And that’s just one of the possible issues.

One of the reasons why businesses host events is to expand into newer markets and consequently, grow. And the foremost requirement to go down that path is good quality leads. However, using traditional lead generation tools for virtual events might not be the answer. What you need is a fresh set of lead capture strategies. Here is why.

1. Audiences are distributed

With hybrid events, you know that your audiences are spread out and possibly from different backgrounds. In such a case, a simple registration form will not suffice. What you need is a good virtual event agency that also handles hybrid events and can help your attendees create a profile for themselves either on your event app or on the platform itself.

Platforms today are really smart and can help you classify your leads according to the information in their profiles. So, you could have different lists for local leads, international ones, or repeat customers.

2. Audiences prefer contactless transactions

After COVID, in-person events rely on contactless technologies and have now begun to distribute evet passes with QR codes that just need to be scanned. Now, this QR code can be used effectively by businesses by linking it to the profile of an attendee.

Through an event app, your attendees can access their profiles and you can incentivize them by rewarding them with points, cashback, free webinars, etc. when they perform an action at your event. So, this way your interaction will be completely contactless while being able to capture leads effectively.

Moreover, contactless transactions are also eco-friendly and sustainable, so brownie points there!

3. Audiences don’t mind on-demand content

You don’t always need tips to build your network at the virtual event itself. Instead, you can continue to expand it after your event is done. If you’re not using on-demand content to capture leads, then you’re missing out on a lot of business.

Several attendees prefer to watch content on the website once the event is over. They like the edited videos, the snippets, the highlights, and the way information is presented. So, put in the hard yards and invest in a good video editing team.

Once you upload your content to the website, you could capture basic information about your visitor.

4. Audiences are active on social media

Nothing like social media to capture and nurture leads. And most attendees have at least one social media account. So, widen your presence on social media and generate buzz before the event begins. Using analytics offered by these platforms, track the performance of your posts and you will find yourself with a fresh set of leads.

5. Audiences want virtual engagement

Many businesses host virtual events to increase their engagement rates and platforms such as Hopin, Almond Virtex, Airmeet, Hubilo can handle everything virtual event-related, including creating an engagement strategy. By making use of features such as chat, live polls, Q&A, and so on, you can build a lead pool.

It’s time to stay abreast of the ways of the world and use virtual event technology to its maximum potential. Lead generation is faster, more efficient, and cost-effective if this technology is used the right way.

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How to Write an Email Invitation to Attract Hundreds of Attendees to Your Event

How to Write an Email Invitation to Attract Hundreds of Attendees to Your Event

So, you’ve worked hard and put together an unbelievable event. And whether it is hybrid, virtual, or in-person the next step is to bring in people. That’s who your event is for, isn’t it?

Out of the many ways to invite attendees, email still remains the most popular. In fact, most virtual event companies will vouch for its popularity. But why?

  • Emails can be tracked and you can use these insights into designing better email campaigns for the future.
  • People still check their emails a lot. And if you’re a top brand, chances are that you have an excellent email open rate of above 30 percent.
  • Emails are very conversational and personalizable. They give your audience the feeling that you are talking to them. And now that virtual events aren’t limited to COVID times, nobody minds a conversation.

Components of your email

Now that you know why email, it is important to know the crucial components of an email that can help you push your click and open rates higher.

  • It may seem laughable, but the sender’s address plays a big role in the click rates of emails. Nobody wants to open an email that comes from a generic email address. Try to personalize it with your event’s name.
  • Nearly 5 in 10 readers will decide whether to open an email based on its subject line. So, invest in a short, compelling subject line that plays into the reader’s mind. For instance, “Grow Your Business 5X by 2023 at {event name}”
  • Remember, a personalized greeting can go a long way. Use tracking metrics to design a cute introduction for a few of your clients. Everybody loves emails that are special. Most good virtual event platforms such as Almond Virtex, Eventcube, Airmeet, Hubilo provide integration with your email marketing software to make this simpler.
  • Use different emails for different lists. Again dig into your analytics to see who’s done what in the past. Find email lists of people who have an interest in your industry and read blogs/articles about it. Send them industry-specific emails that you know will get their attention.
  • The body of your email should be short and include information about your event in an organized manner.
  • The value of a good email signature is quite underestimated. Make use of titles, awards that your company may have won, etc.

Here are a few other things to keep in mind when designing your invitation for events online.

1. Tell them why they should come to your event

People respond better to ‘why’. So, give them a list of benefits. It could be rewards, discounts, or better business growth- list it all out.

2. Don’t forget your call-to-action (CTA)

Every reader will need to interact with your email in some way. Is it buying a ticket, an RSVP, or going to the landing page to register? Make it clear and use a button that stands out.

3. Make it visually appealing

We love visuals. So, include graphics and visual aids wherever you can. Pictures, graphs, banners, timelines, embedded video clips- the list goes on.

4. Keep it simple

Nobody has the time to read verbose emails. So, keep your content to the point and instead present it in a visually appealing way. That way, even if you are saying a lot, you have the advantage of using a visual aid.

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