How To Identify Your Events Target Audience
With all of our planning, efforts, and hard work towards hosting an event, it’s easy to focus on the event and forget about the attendees. But many times, the event that isn’t successful in attracting large crowds is one where the target audience wasn’t as clearly identified beforehand.
The target audience for an event can be defined as the group of people being addressed by the speaker or presenter. This includes those who are in attendance at the event and those attending virtual/ hybrid events online.
How to identify your target audience for an event?
The way to identify your target audience for an event is by analyzing its purpose. The purpose of the event gives attendees a reason to attend, and sometimes it can be one of the most defining aspects of your target audience.
There are many ways to identify the target audience for any event. In this article, we’ll discuss different ways that can help you identify your target audience.
1. Identify Your Event Goal
Events are a great way to generate prospects, drive leads and close sales. Once you have established your goals, you can develop tactics to achieve them and reach out to key audiences in regards to your event strategy and determine who should be attending.
2. Create an Attendee Persona Profile
An attendee’s persona profile is information about your ideal attendee along with their characteristics and interests.
Getting to know the people who attend your event will give you a better understanding of who they are and their expectations. By building a persona profile, you can tailor your event to support the needs of the potential delegates whilst still achieving your strategic objectives.
3. Find out what motivates your audiences
Your communication strategy would be designed on the benefits that motivate the target audiences to attend your event. This can be done by identifying the characteristics of your attendees, such as their motivations, reason to attend, reasons not to attend, etc.
4. Analyse Competitors
If you are someone who has not organized any event before or has not any prior event attendee’s data, you can look at your competitors’ events. Whom they are targeting, how they are doing it, what is their communication tone, how they are promoting their events and so on.
Some of the virtual event platforms such as Hopin, Almond Virtex, Airmeet, Hubilo, and Cvent can also do all these analysis on your behalf, that an save your time and efforts as well.
5. Promote on social media
Using social media to promote your event can be very useful. Social platforms such as Facebook, Instagram, Twitter and LinkedIn have built-in advertising tools that allow you to target a specific attendee persona. This way, you can focus on the people who are most likely going to show interest in your conference.
6. Reach out to your network
One of the advantages of sending out emails is that you can design an offer of value for your event and send the message on your list of mailing addresses by using the attendance form.
So, anyone with an interest in your event’s objective, agenda and pricing can swiftly make an appointment and let you know they are interested in attending your event online.
Getting to know your target audience is crucial in short-term and long-term branding and marketing efforts. The reason? Branding will help define your virtual event, which will help guide your marketing efforts, which could lead to greater exposure and more attendees.
You should always examine and analyze data from your events to get some insights that can be implemented in future. Benefit of Using Event Analytics is not limited to this only.