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Game-changing Trend Redefining Loyalty Platform in 2023: You Should Look Out

PwC’s “Global Consumer Insight Plus Survey” report can help you boost your loyalty platform in 2023. It discloses the latest global activities and emerging trends that brought about significant changes in 2022.  

In this annual survey, 9180 people from 25 territories worldwide participated. They provide invaluable insights into consumers’ preferences, attitudes, and behaviors. So, don’t miss out on the eye-opening facts revealed in PwC’s February 2023 report! 

In this blog post, we will explore some of the key findings and observations from the pwc report. 

Inflation Deflates Sentiments Defining Channel Marketing 

As inflation soars, consumers are becoming savvier about reward programs. They’re seeking out tangible benefits and becoming less interested in loyalty programs that don’t deliver. 

Channel Marketing

It led to a shift in the focus of loyalty platforms from soft benefits such as category badges, tier upliftment to hard benefits such as access to exclusive events or experiences, cash-back rewards and discounts. 

Bumps in Supply Chain that Demotivate Channel Partners 

In 2022, the pandemic-induced supply chain disruptions kept on rattling B2B channel marketing. Numerous companies grappled to keep their inventory levels steady and had to scale back their rewards programs. 

Reward Program

However, companies that were able to adapt to the new reality by offering alternative rewards and incentives, such as virtual events and experiences, were able to maintain customer engagement and loyalty. 

Expectations of Loyalty Platforms from Phygital World  

In a world that’s constantly going digital, consumers crave an experience that smoothly blends the physical and digital worlds. And in 2022, companies are finally delivering on that demand by investing in cutting-edge technologies that create a seamless and personalized experience across all channels. 

Loyalty Platform

Looking to entice more customers to your store? Try out some fun and engaging incentive activities! One hot new trend is kiosk-based shopping, where shoppers can easily search and purchase items right in-store. Plus, there are loads of exciting rewards to be had! From personalized offers based on your customer data to digital rewards that you can redeem on the spot, you’ll never have more fun shopping! 

Pandemic Pattern Plateau Defining Customer Behavior 

While the pandemic had a significant impact on the loyalty program industry in 2020 and 2021, the report suggests that the impact of the pandemic began to plateau in 2022. Companies that were able to pivot quickly and offer new, relevant digital rewards and incentives to consumers during the pandemic are now reaping the rewards of their efforts. 


Data Privacy is Principal 

The issue of data privacy continues to be a major concern for consumers, and companies that are transparent and responsible with customer data are more likely to build trust and loyalty. In 2022, companies that were able to demonstrate their commitment to data privacy by implementing strong data protection policies and procedures saw increased customer engagement and loyalty.


Reducing Friction in Hybrid and Virtual Stores  

Hybrid and virtual stores continue to be important channels for B2B loyalty and rewards programs, but companies need to ensure that the customer experience is seamless and frictionless. In 2022, companies that invested in technologies that reduce friction, such as mobile checkout and self-service kiosks, were able to increase customer engagement and loyalty. 

Hybrid & Virtual Store

Next Step: Metaverse  

The emergence of the metaverse presents new opportunities for B2B loyalty and reward programs. In 2022, companies that experimented with metaverse-based rewards and incentives, such as virtual currency and digital collectibles, were able to engage younger and more tech-savvy consumers. 

Meta Verse

These new technological advancements are looking promising for developing nations like India and Vietnam, as these can give a much-needed boost to their economy. While developed nations are moving cautiously as they take caution very seriously.  

Personalized Loyalty Programs  

Finally, the report emphasizes the importance of creating loyalty programs that are relevant and personalized to each customer. Companies that are able to leverage customer data to create personalized rewards and incentives are more likely to build long-term loyalty and increase customer lifetime value. 

Building Loyalty


In 2022, B2B loyalty rewards program underwent a major transformation. Acute companies that embraced change and invested in cutting-edge technologies to elevate the customer experience reaped the benefits of stronger customer relationships and increased loyalty. But the game’s not over yet! As we look to the future, businesses must keep up the innovation and experimentation with fresh rewards and incentives to stay ahead of the pack. 



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Walmart’s Secret Sauce for Attracting B2B Customers is Out Now

Last week Walmart announced the launch of Walmart Business to help Business and Nonprofit Customers save time, money, and hassle this may seem similar to the amazon business, but it is different.

Walmart has built a strong reputation in the retail industry and has successfully attracted B2B customers through its well-proven formula. Here are some vital elements of Walmart’s formula to attract B2B customers: 

  • Competitive Pricing:

    Walmart is known for its low prices and high value, making it an attractive option for B2B customers looking for quality products at affordable prices. 

  • Wide product selection:

    Walmart offers a wide range of products, including groceries, electronics, clothing, and home goods. This wide selection makes it easier for B2B customers to find the products they need in one place. 

  • Convenient Delivery Options:

    Walmart offers various delivery options, including in-store pickup, same-day delivery, and two-day delivery, making it easier for B2B customers to receive their purchases on time. 

  • Customer Service:

    Walmart has a strong focus on customer service, offering support through its website, phone lines, and in-store customer service desk. This focus on customer service provides a positive experience for B2B customers, increasing the likelihood of repeat business. 

  • Technology and Innovation:

    Walmart has embraced technology and innovation to improve the customer experience. They have implemented online ordering, mobile shopping, and data analysis to understand customer needs and preferences better. 

  • Sustainability:

    Walmart has committed to sustainability, which appeals to B2B customers looking for environmentally friendly products and practices.

    Organizations that upgrade to a Walmart Business+ membership, for $98/year, plus tax, have access to additional benefits:

  • Free shipping with no minimum 
  • Free pickup and delivery from a store with a $35 minimum order 
  • Two per cent rewards on orders of $250 or more 

Savings of 5% on eligible items set to a subscription

By offering competitive pricing, a wide product selection, convenient delivery options, excellent customer service, technology and innovation, and a commitment to sustainability, Walmart has created a well-proven formula to attract B2B customers and maintain their loyalty. 

You would be surprised, even at Walmart, attracting B2B channel loyalty was once considered a challenge, but with the rise of digital loyalty and rewards solutions, it is no longer the case. Digital solutions have made it easier for businesses to create and manage loyalty programs that cater specifically to the needs of their B2B channels. 

Here are some reasons why digital #loyalty and #rewards solutions have made attracting B2B channel loyalty a breeze: 

  • Customization: Digital solutions allow for the customization of loyalty programs to meet the specific needs of B2B channels. This customization can include tailored rewards, targeted communications, and customized user experiences. 
  • Real-time data tracking: Digital solutions make tracking customer behavior more accessible, allowing businesses to gather valuable insights and make data-driven decisions about their loyalty programs. 
  • Ease of use: Digital solutions are user-friendly and accessible, making it easier for businesses to set up and manage loyalty programs. They also provide an intuitive and streamlined customer experience, making it simple for them to earn and redeem rewards. 
  • Increased engagement: Digital solutions provide a more engaging experience for customers by offering real-time updates on rewards, a clear understanding of how to earn rewards, and a convenient way to redeem rewards. This increased engagement can lead to higher levels of customer loyalty. 
  • Cost-effective: Digital loyalty and rewards solutions are cost-effective compared to traditional loyalty programs. They also allow businesses to track their loyalty programs’ success and make real-time changes, which can lead to increased efficiency and cost savings. 

In conclusion, digital loyalty and rewards solutions have made it easier for businesses to attract and retain B2B channel loyalty. By offering customization, real-time data tracking, ease of use, increased engagement, and cost-effectiveness, digital solutions have transformed the way businesses approach customer loyalty. 


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Top Tips for Boosting B2B Loyalty and Channel Partner Engagement

B2B loyalty and channel partner engagement programs are essential components of any successful business. In today’s digital age, it is more important than ever for companies to connect with their customers and build lasting relationships. In this blog, we will explore how businesses can foster loyalty and increase engagement across various channels.

“The goal is not just to get a customer, but to keep a customer.” – Anonymous

First, let’s define loyalty. Loyalty is the strong, ongoing commitment that a customer has to a brand. It goes beyond simply making a purchase and can manifest in various ways, such as returning to the brand for future purchases, recommending the brand to others, and advocating for the brand on social media and other platforms.

Loyal customers are valuable to a business because they are more likely to make repeat purchases and less sensitive to price changes.

So, how can businesses foster loyalty and increase engagement? Here are a few strategies:

  • Offer excellent customer service: One of the most effective ways to build loyalty is to consistently provide exceptional customer service. This includes responding to customer inquiries and complaints in a timely and satisfactory manner, as well as proactively addressing any issues that may arise. By going above and beyond to meet the needs of your customers, you can turn one-time buyers into loyal supporters.
  • Personalize the customer experience: Another way to build loyalty is to personalize the customer experience. This can be achieved through targeted marketing campaigns and personalized recommendations based on a customer’s past purchases or browsing history. By showing that you understand and value the individual needs of each customer, you can increase their loyalty to your brand.
  • Engage with customers actively: Your loyalty app is a powerful tool for building loyalty and engagement. By customers engaging platform, you can show that you value their feedback and are open to communication. You can also use your app to announce promotions, new products, and other updates, which can help to keep customers engaged and interested in your brand.
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell
  • Offer loyalty rewards: Loyalty programs are a great way to incentivize customers to continue doing business with you. These programs can take various forms, such as rewards points that can be redeemed for discounts or free products, or VIP access to exclusive events or promotions. By offering rewards to loyal customers, you can show your appreciation for their business and encourage them to continue supporting your brand.
  • Gamified engagements: Don’t be a bore; put some spice into your relations with your channel partners. They also like excitement and fun, and it comes to you how you want to gamify their engagements with the brand. Some easy-to-play online games and interactive content-based activities on your loyalty app can make a long-lasting impression on your channel partners.

In conclusion, loyalty and channel partner engagement are key to the success of any business. By consistently providing excellent customer service, personalizing the customer experience, engaging with customers, and offering loyalty rewards, businesses can build strong, long-lasting relationships with their channel partners, b2b customers and drive long-term growth.

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