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Walmart’s Secret Sauce for Attracting B2B Customers is Out Now

Last week Walmart announced the launch of Walmart Business to help Business and Nonprofit Customers save time, money, and hassle this may seem similar to the amazon business, but it is different.

Walmart has built a strong reputation in the retail industry and has successfully attracted B2B customers through its well-proven formula. Here are some vital elements of Walmart’s formula to attract B2B customers: 

  • Competitive Pricing:

    Walmart is known for its low prices and high value, making it an attractive option for B2B customers looking for quality products at affordable prices. 

  • Wide product selection:

    Walmart offers a wide range of products, including groceries, electronics, clothing, and home goods. This wide selection makes it easier for B2B customers to find the products they need in one place. 

  • Convenient Delivery Options:

    Walmart offers various delivery options, including in-store pickup, same-day delivery, and two-day delivery, making it easier for B2B customers to receive their purchases on time. 

  • Customer Service:

    Walmart has a strong focus on customer service, offering support through its website, phone lines, and in-store customer service desk. This focus on customer service provides a positive experience for B2B customers, increasing the likelihood of repeat business. 

  • Technology and Innovation:

    Walmart has embraced technology and innovation to improve the customer experience. They have implemented online ordering, mobile shopping, and data analysis to understand customer needs and preferences better. 

  • Sustainability:

    Walmart has committed to sustainability, which appeals to B2B customers looking for environmentally friendly products and practices.

    Organizations that upgrade to a Walmart Business+ membership, for $98/year, plus tax, have access to additional benefits:

  • Free shipping with no minimum 
  • Free pickup and delivery from a store with a $35 minimum order 
  • Two per cent rewards on orders of $250 or more 

Savings of 5% on eligible items set to a subscription

By offering competitive pricing, a wide product selection, convenient delivery options, excellent customer service, technology and innovation, and a commitment to sustainability, Walmart has created a well-proven formula to attract B2B customers and maintain their loyalty. 

You would be surprised, even at Walmart, attracting B2B channel loyalty was once considered a challenge, but with the rise of digital loyalty and rewards solutions, it is no longer the case. Digital solutions have made it easier for businesses to create and manage loyalty programs that cater specifically to the needs of their B2B channels. 

Here are some reasons why digital #loyalty and #rewards solutions have made attracting B2B channel loyalty a breeze: 

  • Customization: Digital solutions allow for the customization of loyalty programs to meet the specific needs of B2B channels. This customization can include tailored rewards, targeted communications, and customized user experiences. 
  • Real-time data tracking: Digital solutions make tracking customer behavior more accessible, allowing businesses to gather valuable insights and make data-driven decisions about their loyalty programs. 
  • Ease of use: Digital solutions are user-friendly and accessible, making it easier for businesses to set up and manage loyalty programs. They also provide an intuitive and streamlined customer experience, making it simple for them to earn and redeem rewards. 
  • Increased engagement: Digital solutions provide a more engaging experience for customers by offering real-time updates on rewards, a clear understanding of how to earn rewards, and a convenient way to redeem rewards. This increased engagement can lead to higher levels of customer loyalty. 
  • Cost-effective: Digital loyalty and rewards solutions are cost-effective compared to traditional loyalty programs. They also allow businesses to track their loyalty programs’ success and make real-time changes, which can lead to increased efficiency and cost savings. 

In conclusion, digital loyalty and rewards solutions have made it easier for businesses to attract and retain B2B channel loyalty. By offering customization, real-time data tracking, ease of use, increased engagement, and cost-effectiveness, digital solutions have transformed the way businesses approach customer loyalty. 


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How to Increase Channel Engagement through Gamification in Loyalty Platform

Gamification is the easiest way to engage your channel partner. But while creating a loyalty and reward program, you must select engagement strategies that engage your specific channel partners.

Gamification is also known as “Game-like mechanics”. It is the process of integrating game elements into non-gaming activities to increase user engagement. Gamification has been applied in various industries, such as education, marketing, and customer service.

In this blog, we will discuss how gamification can enhance customer engagement and increase loyalty.

Set Clear Goals and Rewards

The first step to gamify your b2b customer engagement platform is “Setting clear goals and rewards.”

It is important to identify the specific actions you want your customers to take and give them rewards. This can include points, badges, and leaderboards to virtual goods or exclusive discounts.

| “Rewards are for distribution, then Give it to your channel Partners.” Anonymous |

By setting clear goals and rewards, customers are motivated to continue engaging with your brand and will be more likely to become loyal customers.

Implement a Points System

One of the most common gamification strategies is using “The Points System” in your loyalty and reward program.

Points are a simple and effective way to incentivize customers to engage with your brand. You can award points for activities such as completing a purchase, sharing content on social media, or referring friends. These points can be redeemed for rewards, such as discounts or exclusive products.

By implementing a points system, you can encourage B2B channel marketing that benefits your business while providing them with a sense of accomplishment and reward.

Use Badges and Leaderboards 

Badges and leaderboards are another popular gamification strategy.

  • Badges are digital rewards that customers can earn for completing specific tasks or achieving certain milestones.
  • Leaderboards are public lists that show how customers rank in terms of points or badges earned.

By incorporating badges and leaderboards, customers are motivated to engage with your brand to earn recognition and status among their peers. This can increase engagement and a sense of community around your brand.

Provide Feedback and Progress Tracking 

Gamification is about creating a sense of accomplishment and progress for the user. Providing feedback and progress tracking is an effective way to achieve this. For example, a progress bar that shows how close a customer is to earn a reward can be a powerful motivator.

Similarly, providing feedback on completed tasks or purchases can help customers feel a sense of accomplishment and encourage them to continue engaging with your brand.

Make it Social 

Social engagement is a key aspect of gamification.

  • Social media, intertwined with gamification experiences, can achieve something great where customers can interact with each other and share their progress and achievements. This can be done through social media integration, customer forums, or user-generated content.

This way, channel partners are more likely to feel connected to your brand and will be more likely to become loyal channel partners.

Make it Fun

Fun is the most important aspect of gamifying the loyalty and reward program. Customers will only want to participate if your gamified experience is enjoyable and engaging.

For this, you have to use eye-catching graphics, sounds, and animations to create a playful atmosphere. You can also incorporate storytelling elements to create a narrative around the customer’s journey.

By making it fun, you can create a positive association with your brand and encourage customers to continue engaging with you.

Test and Iterate 

Everything needs testing and a continuous process of upgradation.

| “Everything we do is “Hit and Try” because no one knows which will help one in the market.” Anonymous |

Collect customer feedback and monitor engagement metrics to see what works and is not. Use this information to make improvements to your gamification strategy and continue to refine it over time.

By constantly testing and iterating, you can create a gamified, effective and enjoyable experience for your customers.

A bonus advice because you reached here:

  • B2B businesses should also consider the importance of tracking and analyzing gamification data to optimize the effectiveness of their strategies. By monitoring performance metrics and using data analytics tools to gain insights into partner behavior, businesses can refine their gamification strategies over time and continue to drive engagement and growth.

Overall, gamification can be an effective way to increase channel engagement and drive growth in the B2B space, as long as it is executed with a thoughtful approach that focuses on delivering value and meeting the unique needs of partners and distributors.


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How to Boost Channel Partner Engagement through Loyalty and Rewards Program

For a distribution-led business, having channel partners is not enough. It is also important to keep them
engaged and motivated. One of the best ways to do this is through loyalty and reward programs. In this
blog, we will discuss some tips for creating a successful channel partner loyalty and reward program.

Channel partners are one of the basic requirements for your distribution-led business. They can help
increase your reach, bring in new customers, and boost sales. With the rise of e-commerce and mobile
shopping, the market is changing rapidly. So, businesses are seeking new ways to reach their customers
and increase their sales and revenue.

Loyalty and reward programs are the easiest way to do that as businesses have the opportunity to increase
the number of channel partners and their engagement with the business.

Yet, building a successful program is a challenge in itself. So, here are 6 tips that will help you build a great
loyalty program.

Choose Your Enrollment KPI

Before you can start your B2B loyalty program, it is important to decide, what your enrollment key
performance indicators (KPI) will be. There are two main types of KPIs – closed and open.

  • Closed KPI meaning isspecific goals that you have set for your channel partners, such as achieving
    certain sales targets or reaching a certain number of customer referrals.
  • Open KPIs are more flexible and allow channel partners to earn rewards for a variety of different

Decide which type of KPI will work best for your business and which will provide better ROI.

Make the Sign-Up Process Easy and Nice

After choosing your KPIs, the next step is to “Easy and straightforward sign-up process.” This is important
because a complicated or confusing sign-up process can lead to loss of interest before proper beginning.

  • You can have more information once the channel partner has sign-up. For that, you can use extra
    rewards for profile completion.
  • You can add various engaging activities to get specific information too. Just make sure it is
    engaging and rewarding

So, make sure that the sign-up process is simple, fast, and straightforward, with clear information displays.

Offer a Tiered Reward Program

Another way to keep your channel partners motivated is to offer tiered reward programs. This type of
program motivates partners to earn rewards at a higher level. This ultimately leads to higher sales and

  • Partners who hit higher sales targets will receive a higher commission rate.
  • Those who reach a certain number of customer referrals will receive a bonus or special loyalty

This type of program rewards high-performing partners and provides motivation for partners to continue
working hard and growing their businesses.

Use Exclusivity as an Asset

Exclusivity can be a powerful tool in a channel partner loyalty and reward program. It offers special
rewards to partners who perform exceptionally well. You could offer an exclusive product line or a special
training program.

This type of program not only motivates partners to perform better, but also helps to build a strong, loyal
relationship between you and your channel partners.

Encourage Customer Exclusivity

Along with channel partner exclusivity, it is also important to encourage customer exclusivity. This means
encouraging your retailers to focus on building long-term relationships with their customers, rather than
just making one-time sales.

  • You can offer special rewards for customer retention. This type of program will not only help to
    build stronger relationships with your channel partners, but also with your customers

Offer a Referral Program

You can consider offering a referral program. This type of program rewards channel partners for referring
new partners.

  • You can offer a commission or a special discount for each referral, or even a special prize for the
    partner who refers the maximum number of new partners.
  • It not only encourages partners to spread the word about your business but also helps to increase
    your reach and bring in new customers.


Increasing channel partner loyalty and rewards requires a thoughtful and strategic approach. By focusing
on your channel partners’ needs and providing value and incentives, you can create a mutually beneficial
relationship that drives business growth and success for both parties. Remember that building a strong
and loyal channel partner network takes time and effort, but the reward of increased sales and revenue
is well worth it.

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