Build a More Diverse and Inclusive Candidate Experience with Virtual Recruiting
As competition for top talent becomes more intense, employers invest more time and money in the candidate’s experience. That’s because organizations that successfully create a great candidate experience will become standouts in today’s highly competitive market.
Virtual recruiting can play an increasingly important role in creating a great candidate experience as many participants are looking for more than just ‘just another job’; they want to learn more about the organization and be able to talk honestly with recruiters about the current state of their careers and the challenges they will face in each job.
Host virtual career fairs adding tools like Gamification in Virtual Event Platforms so that participants can connect with the content and become engaged. But before we understand how to improve the candidate’s experience, let’s clarify some basics.
What is Virtual Recruiting?
Virtual recruiting allows employers to reach far beyond their geographic footprint while providing a better and more engaging candidate experience. Also, it opens your recruiting strategy to a much larger, more diverse candidate pool, primarily if you recruit globally.
How does Virtual Recruiting Improve Candidate Experience?
Virtual Recruiting gives candidates more options, making the recruitment process more accessible. Imagine being able to schedule a virtual interview at any time and from anywhere using virtual recruiting platforms like Airmeet, Almond Virtex, Hopin, vFairs, that make your career fairs more engaging and informative and will attract more candidates.
Virtual recruiting events can allow candidates to vent their concerns and hear first-hand from employers why they should choose them to work. This can be especially useful for candidates who have a lot of competing offers and want to know more about an organization before making a decision.
How does Virtual Recruiting Support Diversity and Inclusion?
Recruiting through virtual event platforms can be a more personal and direct experience for a job seeker, meaning they can interact with an employer in several ways. Some of the reasons for which job seekers prefer virtual recruiting are mentioned below:
Geography
With virtual recruiting, you can reach diverse candidates even if you’re not in an area with a lot of diversity. This means that you may find more qualified candidates than job opportunities in your area and then reach those candidates with the ease of a video interview via multiple locations.
Flexibility
Virtual hiring events, recruiter sourcing, and online interview tools allow a broader range of people to attend your hiring events and help you avoid delivering a poor candidate experience due to logistical concerns alone.
Reach
A virtual hiring event allows you to reach a broader audience, extending more opportunities to a diverse group of people. Choosing the right virtual job fair to put on is a matter of deciding what kind of event will best reach your audience. Consider the size of your network and look at the general population and specific groups you would like to attract.
Accessibility
Candidates with physical disabilities or other constraints may not feel comfortable in roles that are within easy reach. Whether you operate a local or remote business, virtual recruiting events make it easy for all candidates to attend from a space where they feel comfortable and supported.
Sensory
Candidates need to focus on the interview and not on the environment. Virtual career fairs through virtual conference platforms are an excellent way to connect with a large number of candidates in a confined space and still manage distraction.
Key Takeaways
Virtual recruiting offers several benefits over traditional in-person recruiting events, but virtual interviews are only one part of the equation. Because you’ll be using digital tools to conduct those interviews, there’s an endless opportunity to improve your candidate experience through feedback capture and analysis.
While there’s no doubt that face-to-face interactions can be effective, they are sometimes not as cost-effective or time-efficient as other recruitment channels.
8 Questions to Ask Your Audience after Virtual Event
You wrap up your virtual event. You are happy and satisfied. But how can you be sure that the event was successful or the attendees found the event impactful? Do you think your sponsors & exhibitors will continue to support your event again?
Through feedback, you can assess the effectiveness of the event and how can you increase the sponsors/exhibitors ROI next time through result oriented engagements, focused data analysis and networking.
For virtual event planners feedback is essential. To gather feedback, survey after your event can be an excellent because they will tell you precisely what your attendees as well as sponsors and the public liked about your event and what steps could be implemented to make improvements to it in the future.
Here are 8 post-event survey questions to get useful insights of the event.
How satisfied were you with the virtual event?
It is undoubtedly an important question to ask your attendees to rate their satisfaction with an event. This can be done by asking them about specific things like the online event platform, date, program, speakers, quality of content, engagements and interactions, networking, registration fee/ticket, and more.
This will give you a clear understanding of how well you did in each area and satisfied the attendees.
What did you like the most about the event?
This can give you an idea of your event’s elements that helped to make attendees happy and satisfied so that you can repeat those elements in your next event to make it engaging.
Let this be an open-ended question to give leverage to your attendees to write their feedback.
How easy was it to navigate the virtual event platform?
The navigation to the virtual platform should be as easy as walking through the physical event. This question will let you know the effectiveness of your virtual platform. To understand whether the audience enjoys interacting with the platform or not because then only they will come back to attend other events.
Almond Virtex is a virtual platform that make it easy for attendees to get from session to session. It is 100% customizable and scalable that combines the thrill of live meeting with the effectiveness of Digital Experience.
Were you satisfied with the amount of activities?
Events get more interesting when audiences have options to participate in different activities. Also, you will get to know whether attendees enjoy these activities or do you need to customize them as per the audience’s interest.
Were you satisfied with the quality of the content?
The content you provide to the audience in an event decides whether the attendees will attend your event again in the future or not. The information should be helpful and relevant to the topic of the event.
Is there anything you did not like about the event?
Receiving constructive feedback from participants isn’t easy, but it can help discover the things that worked best for your audience
This will enable you to discover those elements that aren’t great during the experience of attendees in order to enhance the areas you can improve in for future events.
Have you attended our other events before?
Remarketing is an excellent aspect of growing your business. But new acquisitions are also crucial for the company.
You will know how many repeat attendees attend your events regularly or annually, which means how many people find your event valuable and continue to participate them.
Knowing this will clear your perspective of whether you want to retarget your existing attendees or you want to acquire a new audience and take action accordingly.
Would you recommend this virtual event to others?
Word of mouth is the best way to know whether your event was great or not. Your audience liking your event is not enough to measure the event’s success.
Is your event enough exciting and informative that they would talk about you and your event with their friends or colleagues? That will define how successful your event was.
You can ask these questions to your audience for their valuable feedback. Your sponsors can also ask you some questions to see value in your offer. 6 questions your event sponsors will ask you to understand your product completely.